The  Campaign  among 
Students 

Bulletin  VI 
United  War  Work  Campaign 
for  $170,500,000 

November  11-18,  1918 


SERIES  OF  CAMPAIGN  BULLETINS 

I. 

Organization  in  the  City,  Large  or  Small 

II. 

Organization  in  the  County 

III. 

Preparation  and  Assignment  of  Lists 

IV. 

Victory  Boys 

V. 

Victory  Girls 

VI. 

The  Campaign  among  Students 

VII. 

The  Campaign  in  Industries 

VIII. 

Publicity  Organization  and  Distribution 

IX. 

Meetings:  How  to  Plan  and  Conduct 

X. 

Campaign  in  Army  and  Navy  Camps 

XI.  Collection,  Custody,  and  Forwarding  of  Funds 

XII. 

The  Precinct  Plan 

Issued  by  the 
OFFICE  OF  THE  DIRECTOR  GENERAL 
347  Madison  Avenue,  New  York,  N.  Y. 


THE  CAMPAIGN  AMONG  STUDENTS 


I.  SUPERVISION  OF  THE  STUDENT  CAMPAIGN 

When  at  the  request  of  the  President,  the  United  War  Work  Cam- 
paign was  undertaken,  it  was  decided,  in  order  to  get  the  best  resuhs 
that  there  should  be  a  Student  Division.  This  division,  from  the 
first,  has  been  an  integral  part  of  the  Campaign.  It  has  the  following 
organization: 

(1)  There  is  a  National  Director,  who  has  a  consulting  committee 
composed  of  representatives  of  the  Y.  M.  C.  A.,  the  Y.  W.  C.  A.,  the 
National  Catholic  War  Council,  the  Jewish  Welfare  Board  and  as  may 
be  necessary,  of  the  other  organizations  in  the  United  Campaign. 

(2)  In  each  Department  there  is  a  secretary  of  the  Student  Division 
who  is  closely  associated  with  the  Departmental  Director.  The  De- 
partment Secretary  of  the  Division  (who  may  have  one  or  more 
assistants  or  associates  if  necessary)  has  an  advisory  or  consulting 
committee  composed  of  representatives  of  the  various  organizations. 

(3)  The  Department  Secretary  will  see  that  each  state  (or  group 
of  states,  if  they  are  small  in  area)  has  an  able  and  aggressive  chair- 
man, who  shall  have  on  his  committee  the  persons  best  able  to  make 
the  Campaign  a  success  in  the  state.  Wherever  feasible,  the  members 
of  this  committee  should  be  chosen  to  represent  the  constituency  of 
the  different  organizations  in  the  United  War  Work  Campaign.  It  is 
desirable  that  the  different  members  of  this  state  committee  should 
have  specific  duties,  such  as  giving  special  attention  to  the  publicity 
or  speakers  for  the  Student  Division. 

The  state  chairman  is  charged  with  the  responsibility  of  organizing 
a  vigorous  campaign  committee  in  every  institution  in  the  field  of  the 
Student  Division  within  the  state. 


II.  THE  LOCAL  ORGANIZATION 

The  organization  of  the  Student  Division  in  local  institutions  should 
include,  at  least,  the  following  points: 

(1)  In  conference  with  the  local  college  authorities,  the  best  person 
possible  should  be  secured  to  serve  as  chairman  of  the  committee  for 
conducting  the  local  campaign.  He  should  be  a  person  able  to  give 
a  large  amount  of  time  to  the  Campaign  and  with  the  ability  to  carry  it 
through  successfully.  On  this  committee  should  be  representatives  of 
the  different  college  interests.  It  should  also  represent  the  different 
organizations  in  the  United  War  Work  Campaign.  The  essential 
thing  is  to  have  a  committee  composed  of  persons  who  will  carry 
through  the  work  successfully. 


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(2)  In  order  that  the  relation  of  the  College  Campaign  to  the  United 
Campaign  may  be  the  closest  and  most  profitable,  it  is  suggested  that 
the  chairman  of  the  college  committee  may  well  be  a  vice-chairman 
of  the  main  community  committee  and  that  the  treasurer  of  the  college 
committee  (who  should,  wherever  possible,  be  an  official  of  the  col- 
lege or  institution)  may  be  an  assistant  treasurer  of  the  community 
committee.  Though  the  Student  Division  campaign,  for  the  sake  of 
efficiency,  should  be  conducted  by  the  student  committee,  it  is  ex- 
ceedingly important  that  the  closest  relations  be  maintained  with  the 
community  organization. 

(3)  While  it  is  taken  for  granted  that  nothing  will  be  undertaken 
on  any  campus  without  fullest  conference  and  authorization  by  the 
proper  officials,  it  is  well  that  this  principle  of  procedure  should  be 
emphasized  repeatedly. 

(4)  An  early  meeting  of  the  committee  should  be  held,  when  the 
following  points  should  be  adequately  covered:  (a)  the  division  of  the 
whole  campus  so  that  every  member  of  the  staff  and  student  body 
will  be  reached  by  a  vigorous  personal  canvass;  (b)  the  selection  of 
the  most  advantageous  time  to  have  a  muster  (in  the  S.  A.  T  C  )  or  a 
convocation  to  present  the  whole  Campaign  to  the  entire  college  or 
institution;  (c)  the  pledging  of  the  members  of  the  committee  them- 
selves as  a  necessary  preliminary  to  asking  their  fellows  to  give. 

(5)  For  speaker  at  the  muster  or  convocation  at  which  the  appeal 
IS  to  be  made,  it  will  be  well  to  have  some  one  who  is  thoroughly 
familiar  with  the  needs  which  are  being  met  by  the  organizations 
associated  in  the  Campaign.  It  is  important  to  make  the  audience 
realize  how  greatly  this  vast  sum  of  money  is  needed,  and  that  if  it  is 
to  be  raised  every  one  must  give  in  a  very  large  and  sacrificial  way. 
It  IS  well  to  remember  that  in  the  great  student  fund  of  last  year 
many  ms  itutions  which  secured  the  best  results  had  practically  no 
speakers  from  outside  their  own  campuses  y  no 
nZl^              universal  experience  is  that  it  is  not  wise  to  secure 

~  Ift'';^      nr*"^"  ^  -nva 

,n%h  V  ?         P      '  """'^^"^      P°^^'bl^'  ^"d  should  be  carried  out 

;L?fotrs^;::;:sr^^^'^^-  ^^-^^^"^  -^^^ 

III.  GENERAL  SUGGESTIONS  TO  LOCAL  WORKERS 

(1)  While  it  is  wise  to  bring  back  well-known  and  energetic  recent 
^:;:tTeir  effort.  ^"  '^^-'-^ 

^tcLl^y^^^^^^^^^^  will  be  obtainable 

be  a  surplus  avai^ab^TaTst^tt  H^ad^uTr?^^^^  '^^^ 
ab[e  lt^?ar  H^d^^^^^^^^^  P^P-ed  and  is  avail- 


4 


(4)  It  IS  exceedingly  important  to  report  the  progress  of  the  local 
campaign  very  promptly  to  the  State  Student  Secretary  for  U^e  iivf 
sion,  in  order  that  the  news  may  inspire  others  to  give. 

(5)  In  order  to  challenge  to  heroic  giving,  it  is^ssential  from  the 
first  to  make  plain  that  this  request  is  not  for  "loose  change."  or  even 
for   arge  sums  that  can  be  paid  with  comparative  ease     We  mus" 

ftur  figure?"  '°  °'  ^'"^  ^^-^ 

(6)  It  is  valuable  to  have  the  campaign  leaders  get  a  list  of  men 
and  women,  students  and  faculty,  who  should  be  asked  for  leading 
subscriptions.  If  thought  wise,  these  subscriptions  may  be  announced 
at  the  convocation  meeting.  This  will  probably  help  to  put  the  whole 
schenie  on  a  much  higher  level  than  any  other  fund  previously  pre- 
sented to  the  institution.  ^  ^ 

(7)  It  is  absolutely  essential  to  secure  the  backing  of  a  powerful 
faculty  group:  first,  to  endorse  and  help  direct  the  local  campaign  •  and 
secondly,  to  see  that  the  faculty  come  into  the  enterprise  for  their 
full  share.  This  can  probably  best  be  secured  by  having  the  visiting 
leader  of  the  Campaign  meet  the  faculty,  explain  the  whole  plan 
announce  the  student  gifts  already  made,  and  secure  the  gifts  and  co- 
operation of  the  faculty.  In  many  cases  it  has  been  found  that  under- 
graduates, after  heroic  gifts  have  been  made  by  themselves,  can 
secure  the  best  results  from  faculty  givers.  Wherever  there  are  faculty 
members  of  any  considerable  means,  an  effort  should  be  made  to  eet 
gifts  well  up  in  the  four  figures. 

(8)  It  is  of  the  highest  importance  in  coeducational  institutions  that 
there  be  fullest  cooperation  between  men  and  women. 

(9)  The  quality  and  amount  of  publicity  used  should  be  watched 
carefully.  Its  main  value  is  to  picture  the  need,  to  report  what  other 
institutions  are  giving,  and  to  furnish  sidelights  from  soldiers'  letters 
on  what  the  organizations  in  the  United  War  Work  Campaign  are 
doing.  Announcement  in  advance  of  the  actual  beginning  of  the  Cam- 
paign of  the  sum  to  be  secured  locally  may  do  more  harm  than  good. 

(10)  Personal  pledges  should  be  received  from  all  faculty  members 
and  students  before  any  suggestion  is  made  of  gifts  from  societies  or 
collections  taken  at  football  games.  It  is  of  great  importance  that 
every  man  and  woman  first  give  personally  and  directly.  Afterward 
collective  gifts  are  desirable. 


IV.  MISTAKES  TO  AVOID 

(1)  Do  not  let  the  campaign  be  extended  over  several  days.  Col- 
lege communities  are  accustomed  to  act  quickly  on  a  matter  of  this 
kind,  where  the  essential  facts  are  already  known. 

(2)  Beware  of  the  ingenious  persons  who  have  patent  schemes  for 

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securing  money,  such  as  giving  up  the  use  of  butter  or  pie  in  the 
dining-room  and  so  making  the  college  authorities  pay  their  pledges. 

(3)  Do  not  think  that  because  an  outstanding  speaker  has  been 
secured  to  present  the  Campaign,  therefore  it  is  bound  to  be  a  success. 
A  great  speaker  is  an  advantage,  provided  the  local  organization  is 
perfect  and  energetic  measures  are  taken  to  insure  that  every  one  is 
promptly  canvassed.  This  should  be  an  "every  man  and  woman" 
matter. 


Digitized  by  tine  Internet  Archive 
in  2014 


littps://archive.org/details/campaignamongstuOOunit 


